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    Jordan Brand

    Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans wide receiver Zachariah Branch (1) carries the ball against LSU Tigers linebacker Harold Perkins Jr. (7) in the first half at Allegiant Stadium.
    College Sports
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    USC Branch Brothers Sign NIL Deal With Nike’s Jordan Brand
    Brothers Zachariah Branch and Zion Branch are the company’s first NIL football athletes.
    August 28, 2024
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    Athletes
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    The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats
    Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
    June 2, 2024
    Athletes
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    Got $7M to Spare? A Singular Collection of Air Jordans Can Be Yours
    Sotheby’s prepares historic auction of game-worn Michael Jordan shoes.
    January 4, 2024
    Commerce
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    Michael Jordan ‘Flu Game’ Sneakers Sell for $1.38 Million
    The $1.38 million price is the fourth-highest sneaker sale ever.
    June 15, 2023