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Saturday, July 5, 2025
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    influencers

    Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
    Leagues
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    Golf Influencers Are the New Currency for PGA Tour and LIV
    YouTube golf is big business. The rival tours are staging formal events.
    May 7, 2025
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    The start of the New York City Marathon
    Athletes
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    Influencer Matt Choi DQ’d and Banned From New York City Marathon 
    Several people with Choi rode e-bikes and filmed him on the course.
    November 5, 2024
    Sports Betting
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    Sports Betting Influencers Are Unstoppable. Can Gamblers Trust Them?
    In the legalization age, recreational advice can quickly tip into predatory behavior.
    August 11, 2024
    Marketing
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    NBC Enlists Influencers To Promote Kentucky Derby
    NBC Sports has enlisted celebrities and influencers from inside and outside NBCUniversal to promote Saturday’s…
    April 30, 2021