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Thursday, May 30, 2024



FIFA Targets More Partners for Esports, Women’s Soccer

FIFA is restructuring its commercial partnership format with verticals across men’s soccer, women’s soccer, and…
December 13, 2021

Companies All-In On Pickleball As Sport’s Popularity Soars

Pickleball saw around 4.2 million players in 2020, a 21% year-over-year increase according to the…
December 13, 2021

Ad Landscape Sees Shakeup for Super Bowl 55

No Coca-Cola or Budweiser, fewer movie trailers and an influx of tech companies means a…
February 5, 2021

Hyundai’s NFL Efforts Help Power Brand’s Marketing Initiatives

Hyundai sees the 187 million NFL fans across the country as a major opportunity to…
October 3, 2018