Hockey

Hurricanes’ Emergency Goalie Win Also a Nimble Marketing Triumph

The Carolina Hurricanes organization had a whirlwind weekend, as emergency goalie Dave Ayres led the team to a 6-3 win in Toronto, the first-ever recorded win by an NHL emergency […]

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NHL Brings New Look To Stadium Series With Air Force Academy Weekend

As the NHL approaches its 30th outdoor game on February 15, the league is seeking a fresh look for games played outside its traditional arenas. The game at the Air […]

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AHL All-Star Classic Heads West To Celebrate Growing Fanbase

The AHL All-Star Classic will hit the west coast for the first time since the league’s major westward expansion in 2015, as the league hopes to give back to a […]

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Jägermeister Lines Up Another Shot With The NHL

After giving a league-level partnership a shot last season, Jägermeister is aiming to go deeper into hockey thanks to a new multi-year partnership with the NHL. “We knew that we […]

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Chance The Rapper Adding Comedic Touch To NHL Player Interviews

In November 2017, the NHL received a request from Saturday Night Live to use NHL team logos and NHL footage in an upcoming skit. After reviewing the request, the league […]

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NWHL Closes New Funding Round, Sets Sights On More Growth

The NWHL has closed a new round of equity funding that the league said will ensure its viability and growth for future seasons to come. The round was led by […]

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NWHL Gets Assist From New Twitch Deal

The NWHL is seeing early success on Twitch in the first year of its deal with the platform. The fourteen NWHL games streamed on Twitch in October averaged 67,790 viewers […]

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Florida Hockey Popularity Spurred By Community Investment

When Steve Griggs joined the Tampa Bay Lightning front office in 2010, the team had fallen on hard times. It had lost the magic from its 2004 Stanley Cup Championship, […]

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MSG Networks Looks To Capitalize On Tri-State NHL Team Buzz

Three of the most-anticipated teams entering the 2019-2020 NHL season are the New Jersey Devils, New York Islanders and New York Rangers, all of which scored with interesting offseason additions […]

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To Grow Hockey In China, Kings Take A Page Out Of SoCal Playbook

Since retiring from the NHL in 2010 after a 17-year playing career, Derek Armstrong has dedicated much of his time to coaching youth hockey. Working with children in his home […]

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