Rickie Fowler switching to a TaylorMade ball helps send the message to golfers across the globe the company wants the world to hear.
NBC Sports and Topgolf are banking on growing the sport of golf, both in viewership and participation, with the Toptracer ball-tracking technology.
PGA Tour golfers have the legal right to distribute video highlights of themselves natively on their social channels — which has made a major difference.
The behind-the-scenes content that comes with no commercials provides what Woods and Mickelson see as huge potential for the future of watching sports.
The credit card company has signed on as the official payment system of the fast-rising sports entertainment company.
The LPGA uses a variety of social tools to tell its players’ stories to the world.
In partnership with BrandForward, the LPGA offered its players a personal branding workshop series to help them elevate their brands off the course.
The Colorado Rockies’ Double-A affiliate is bringing golf to the ballpark with its new “Links at The Yard” activation.
The PGA and Turner Sports set digital records as social media impacted the way fans experienced the PGA Championship.
Titleist has turned to a renewed approach on digital media to help drive interest in golf and the brand’s role inside the game.
