Golf

A Simple Ball Switch Tells a Big Story for TaylorMade

Rickie Fowler switching to a TaylorMade ball helps send the message to golfers across the globe the company wants the world to hear.

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Executives Believe Golf’s ‘First-and-10 Line’ Can Help Build the Sport

NBC Sports and Topgolf are banking on growing the sport of golf, both in viewership and participation, with the Toptracer ball-tracking technology.

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How the PGA Tour Helped Pro Golfers Improve Their Social Presence

PGA Tour golfers have the legal right to distribute video highlights of themselves natively on their social channels — which has made a major difference.

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Woods and Mickelson See the Future With ‘The Match’

The behind-the-scenes content that comes with no commercials provides what Woods and Mickelson see as huge potential for the future of watching sports.

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Why Mastercard Holders Will Soon Get Unique Benefits From Topgolf

The credit card company has signed on as the official payment system of the fast-rising sports entertainment company.

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Inside the LPGA’s Social Media Strategy and Execution

The LPGA uses a variety of social tools to tell its players’ stories to the world.

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LPGA Helps Golfers Build Brand Muscle on Tour

In partnership with BrandForward, the LPGA offered its players a personal branding workshop series to help them elevate their brands off the course.

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Hartford Yard Goats Go for Different Kind of Swing to Keep Fans Engaged

The Colorado Rockies’ Double-A affiliate is bringing golf to the ballpark with its new “Links at The Yard” activation.

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PGA Overcomes Stereotypes to Build Strong Digital Presence

The PGA and Turner Sports set digital records as social media impacted the way fans experienced the PGA Championship.

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Titleist and Its Dynamic Strategy to Extend Its Presence in Golf

Titleist has turned to a renewed approach on digital media to help drive interest in golf and the brand’s role inside the game.

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