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Monday, May 27, 2024

Gen Z

Short-Form Video Rights Could Be Worth More Than Live Rights by 2030

The change in the live rights market is driven by generational change, according to a…
June 15, 2022

Planet Fitness Reports Gen Z Boost in Memberships

The company’s CEO cited the pandemic as a reason for the Gen Z membership spike…
February 24, 2022
sports-celebrity-influencers

Sports Tap Celebrity Influencers to Connect With Young Fans

This year has seen sports brands expand their involvement with resources so many other companies…
December 3, 2020
Jimmy Butler

Sports’ Gen Z Problem

America’s youth aren’t identifying as sports fans. A recent survey by Morning Consult found that…
September 29, 2020