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    Gen Z

    Media
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    Short-Form Video Rights Could Be Worth More Than Live Rights by 2030
    The change in the live rights market is driven by generational change, according to a…
    June 15, 2022
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    Fitness
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    Planet Fitness Reports Gen Z Boost in Memberships
    The company’s CEO cited the pandemic as a reason for the Gen Z membership spike…
    February 24, 2022
    sports-celebrity-influencers
    Fan Experience
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    Sports Tap Celebrity Influencers to Connect With Young Fans
    This year has seen sports brands expand their involvement with resources so many other companies…
    December 3, 2020
    Jimmy Butler
    Quick Hits
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    Sports’ Gen Z Problem
    America’s youth aren’t identifying as sports fans. A recent survey by Morning Consult found that…
    September 29, 2020