Features

How Today’s Brands Are Maximizing Sponsorship ROI With Their Own Analytics

Representatives from Dell Technologies, Stanley Black & Decker, GumGum Sports and FOS CEO Adam White discuss sponsorship analysis today.

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Q&A: Mike Golic Sr. Talks TV Free Agency and Breakup of ‘Mike & Mike’

Mike Golic Sr. opens up on ESPN’s cancellation of “Golic and Wingo,” breakup of “Mike & Mike” and his pending free agency come Jan. 1.

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Q&A: Timberwolves CEO Ethan Casson on Team’s NBA Draft Approach

Building on a core that features D‘Angelo Russell and Karl-Anthony Towns, the Timberwolves will add a No. 1 pick at the 2020 NBA Draft.

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Central Arkansas Football Embraces Digital Engagement in Unique Year

The Central Arkansas Bears have had to get creative with fan engagement in a year where they are one of a handful of active FBS programs.

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Head-To-Head Against NFL, Masters Falls to Record TV Lows

The Masters Tournament had to compete with the NFL for the first time — Sunday’s final round plunged to record TV lows.

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Golf Booms During Pandemic, But Will It Continue?

September saw the biggest increase in rounds played during the pandemic year, up 26% since last year nationally.

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Peloton Continues Soaring to New Heights as Revenues Keep Rising

Peloton has had a breakout quarter and a breakout year. It has sold more exercising equipment and grown its subscription business.

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PBR Closing Out 2020 Season by Bucking Sports Ratings Slip

While most of the leagues in the U.S. have seen drops in their TV viewership, Professional Bull Riders has emerged as one of the few sports properties that has seen success.

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Synonymous With The Masters, Jim Nantz Looks To Broadcast Many More

CBS Sports’ Jim Nantz says he wants to call well over 50 Masters Tournaments in his career.

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Bryson DeChambeau Driving Farther With Growing Brand, Game

Heading into the Masters, Bryson DeChambeau is starting to show that his unique approach to golf is paying off in more ways than one.

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