Features

Whoop Wristband Garnering Wide Attention Across Sports

WHOOP saw its user growth increase sevenfold year-over-year in March and has since experienced rises in new memberships and overall usage.

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Yankees Shortstop Gleyber Torres Paving Way For NextGen Baseball Marketing Stars

As the New York Yankees shortstop, 23-year-old Gleyber Torres likely could not have a better platform to become baseball’s next superstar.

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Star Power Alone Doesn’t Ensure Latest XFL Will Succeed

Despite its big-name buyer, XFL 3.0 will have a lot to overcome for a successful relaunch. The $15 million acquisition was approved on Aug. 7.

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U.S. Olympic Athletes in Financial Limbo Without Olympics, Events

For American athletes and national governing bodies, there’s no government funding to help bridge the financial gap until the Tokyo Games.

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After Successful Challenge Cup, NWSL Teams Work to Maintain Momentum

The NWSL didn’t just successfully execute a bubble tournament that avoided a COVID-19 outbreak — they completed a record-breaking season, landing partners and smashing ratings with new broadcast deals.

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