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March Madness Cancellation Puts Safety Ahead of Substantial Revenue Losses

“Fluid” was the word of the week within the college basketball space, with teams and conferences adjusting to coronavirus developments in virtually real-time to ensure the safest experience for fans, […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after […]

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Savannah Bananas Drop Sponsorships and Put Faith in Fan Experience

The Savannah Bananas are dropping sponsors in an effort to make more money. The collegiate summer wood bat league team made the announcement last week with no immediate plans to […]

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College Football Hall Of Fame Finds New Life In Atlanta

Attendance was lackluster, awareness waning and revenue dwindling for the College Football Hall of Fame in South Bend, Ind. But a move to a major market and several key strategy […]

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Meet ‘Hell’s Trainer,’ The Man Challenging All of Amateur Basketball

Frank Matrisciano has trained everyone from special operations forces to law enforcement officers and professional athletes. Blake Griffin, Von Miller, and Cordarrelle Patterson are among those who have worked with […]

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Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals

When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear about regret or retirement.  Instead, the 24-year-old smiles as she shares the story of life […]

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YES Finds Viewers in Bars As Network Plans Rate Hike

When Howard Levinson of YES Network walks home at night to his Manhattan apartment, he can literally follow the progress of the New York Yankees game by checking TV sets […]

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Slow and Steady Is XFL Teams’ Approach to Growing Fanbase, Selling Tickets

XFL teams are taking a multi-pronged approach to grow individual fan bases by relying on organized events, local media partnerships, and the delivery of team-related content. Across the league, XFL […]

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Maryland, Pitt Add Their Names to Continuing College Athletics Facilities Arms Race

The college athletics facilities arms race is as alive as ever with two new universities, Maryland and Pittsburgh, joining the competition just weeks into 2020. The pair of new participants […]

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Globe Life Park Begins Second Life As Rangers Move Out

While just barely 25 years old, Globe Life Park is finding a second life in retirement. The former home of the Texas Rangers will begin its newest role as the […]

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