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Coca-Cola Pours It On With Sports Drinks in Q1

Coca-Cola reported $10.5 billion in first-quarter revenue, boosted by 22% growth in sports drinks and 8% in hydration products.

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Nets Lost The Ben Simmons Trade, Still Owe Him $114M

Ben Simmons won’t suit up in Game 4 — even with the Nets on the brink of elimination and two months since the trade.

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Fox Might Create 3-Person Booth For No. 1 NFL Team

For the first time in nearly 20 years, Fox Sports might create a three-person TV booth to replace Joe Buck and Troy Aikman on No. 1 NFL team.

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New $2B Stadium Could Follow New Broncos Owner

Denver Broncos president Joe Ellis has teased the idea of a new stadium after a change of ownership expected to be finalized before the 2022 NFL season.

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FIFA Brings Yet Another Streaming Service to the Table

Global soccer’s governing body is launching FIFA+ to stream 40,000 matches a year. Does the world need — or even want — a new streaming service?

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How Mercedes' Departure Reshaped Formula E

Mercedes left Formula E in the same month that it announced a major EV investment. The move forced a reckoning at the racing series.

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NFL: Black Coaches’ Lawsuit Should Be Tossed or Settled Privately

The league is requesting the dispute be settled in private arbitration rather than in court — in a potential trial.

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Approaching $1M in NIL Earnings, Cavinder Twins Transfer to Miami

Two of the most marketable college athletes are transferring from Fresno State. But they told Front Office Sports NIL wasn’t a factor.

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Three Rebel Super League Clubs Dealt Legal Blow

The future of a Super League in European soccer faces yet another hurdle.

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Chelsea Bid Gets Backing From Serena Williams, Lewis Hamilton

Final bids for Chelsea FC were submitted last week, and now Serena Williams and Lewis Hamilton are joining the mix.

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