As more student-athletes look to leverage their social followings, programs are helping arm them with the content they need.
Ahead of the NBA China Games 2018, the 76ers have announced a collaboration with Temple University in an effort to expand the organizations’ footprints in China.
Known for content that goes beyond the average game recap, The Athletic is hoping it can recreate that experience with events.
The Tampa Bay Buccaneers are the latest team to create an experiential space with Instagram in mind.
The 30,000 sq. foot high-performance training center was part of the ambition, not just to position UFC as the leader in combat sports performance, but in global sports performance.
David Mulugheta is only 35, but has negotiated in excess of $500 million in contracts.
The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.
As it becomes harder to get fans to events, college athletic programs are turning to unique fan experience options.
The new breastfeeding pod at Soldier Field was designed to give moms the chance to attend games without having to worry about privacy when they needed it most.
How Two Innovators Within the Sports Industry Combined to Change the Sponsorship Landscape
