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Free Sports Prediction App GameOn Launches for the Casual Sports Fan

Powered by a new investment from Pacific Atlantic Ventures, GameOn lowers the accessibility barrier for those interested in trying sports predictions.

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The New Direction of Major League Lacrosse

Sandy Brown, Major League Lacrosse’s new commissioner, is shaking things up while helping grow the game in new ways in the States.

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The Boom of Implementing Esports Classes in College Has Begun

The UNLV School of Hospitality realized esports could blaze a trail academically and provide opportunities students may have never had before.

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Thanks to Sponsor Support, Racing Star Hailie Deegan Continues to Rise

The 17-year-old is on the fast track to becoming the next big racing superstar. That’s good news for TRD, Monster Energy, Under Armour and other brands. 

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Why Tough Mudder Turned to Impression Sports for New Sponsorship Opportunities

Tough Mudder participants pride themselves on getting down and dirty — and now there’s an important new member to Mudder Nation.

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Opinion: Athletes Co-Own Their Content

Do student-athletes and athletes in general own content that is created because of their athletic prowess? I believe they do and this is why.

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LAFC Goes Digital to Deepen Connection With Passionate Fan Base

LAFC continues to increase its digital footprint through a new series and a differentiated social strategy that takes fans beyond just soundbites.

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Why Mastercard Holders Will Soon Get Unique Benefits From Topgolf

The credit card company has signed on as the official payment system of the fast-rising sports entertainment company.

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Churchill Downs and the Breeders’ Cup Maximize Fan Experience

America’s iconic sports venue has invested over $150 million since it last hosted the Breeders’ Cup World Championships. 

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How West Virginia’s Digital Team Created a Blueprint for a Heisman Campaign

The Mountaineers’ robust marketing plan for Heisman Trophy candidate Will Grier has also led to an increase in fan engagement across the board.

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