Nike’s Next Frontier Will Be Digital

Nike beat earnings, again. The Swoosh has exceeded expectations in 17 of the last 19 quarters — and much of the success is due to its efforts in digital.

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Behind The Scenes of The Blockbuster Crypto.com Arena Deal

The sports world gasped when Staples Center became Crypto.com Arena in a $700 million blockbuster. This is how it all went down.

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First Look at Formula 1 Course Planned for Las Vegas

Formula 1 cars are expected to run on about a mile of the Las Vegas Strip in the planned race over Thanksgiving weekend 2023.

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USWNT Legend Hope Solo Wants to Speak for Herself

The two-time Olympic gold medalist and World Cup champion talks new podcast, why being outspoken is a “badge of honor,” and the USWNT equal-pay settlement.

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Formula 1 Coming to Las Vegas

Formula 1 is coming to Las Vegas, sources confirmed to Front Office Sports. The race could become F1’s flagship contest in the U.S.

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Kyrie Irving Can Play At Home After 35-Game, $16M Absence

NYC mayor Eric Adams announced an exemption for unvaccinated athletes and performers. After missing 35 home games and surrendering $16 million, Irving will make his home debut on Sunday.

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Aikman-Buck Exodus Fuels Speculation Fox Could Sell Sports Arm

Troy Aikman and Joe Buck’s sudden departure to ESPN is driving speculation that Fox Corp. could sell Fox Sports.

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UEFA Set to Impose New Financial Regulations

UEFA plans to rewrite existing Financial Fair Play rules for clubs that have been in place during the last decade.

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NFL to Launch Virtual Reality Game

The NFL announced a collaboration with athlete-founded StatusPRO to create a virtual reality game. StatusPRO also creates game prep software.

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Dolphins Make Tyreek Hill NFL’s Highest-Paid Receiver

Miami shook up the AFC East by acquiring six-time Pro Bowl WR Tyreek Hill from the Chiefs in exchange for five picks. Hill signed a four-year, $120 million extension — overtaking Davante Adams as the highest-paid WR and non-QB in NFL history.

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