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Building on Country Pride, Combate Americas Looks for Big 2019

Fighters representing their nations take the cage as Combate Americas hopes to draw a young Hispanic demographic viewership.

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NFL Viewership Growth Throughout Europe Exposes Opportunities in the US

The NFL is tapping into a different fan base in Europe — and lead marketing agency Two Circles hopes to merge marketing styles for U.S. clients.

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By the Numbers: Reviewing the Impact of Sports Sponsorships Last Year

A pioneer in the sponsorship space, Hookit is the leading single-source platform for quantifying sports sponsorship value across all forms of media.

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Why Athlete Retirement Transitions Can Be So Devastating

Sports psychologist Scott Goldman discusses the struggles athletes can face in retirement from their professional and amateur careers.

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Bleacher Report’s Bryan Graham on Measuring Social Success

Live from Bleacher Report in NYC, we talk B/R’s social strategy, how the organization views success on social, and what ideation within B/R looks like.

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As Retirement Nears, Yankees Star CC Sabathia Experiments With ESPN Deal

In his final season, Yankees pitcher CC Sabathia will also take on a part-time role in broadcasting to explore his post-playing career options.

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‘Be Better’: Inside Good Men in Sport’s Hard-Hitting Message for Men

In the face of change, one program is working to mobilize men to be a generative force for good while helping them find meaning and purpose in their lives.

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Dive Into Steph Curry’s Life With ‘Stephen vs. the Game’ This Spring

The new Facebook Watch series “Stephen vs. the Game” goes behind the scenes of Golden State Warriors guard Stephen Curry’s life.

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Documentary Tells Icelandic Gender Equality Story Through Snowboarding

Following years of fighting for gender equality in Europe’s snowboarding, Anne-Flore Marxer has channeled her efforts into an award-winning film. Marxer has been traveling the globe screening “A Land Shaped […]

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Why America East Conference Continues to Put Focus on Mental Health

The America East Conference is strengthening its efforts to be a leader in mental health among its athletes. The conference last month announced its Board of Presidents adopted the NCAA […]

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