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Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)

Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.

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Viewership for NBA Playoffs Down 14% Heading Into Finals

Across 76 telecasts on ABC, ESPN, TNT and NBA TV, this year’s playoffs are averaging 3.95 million viewers, compared to 4.61 million viewers over 78 games through the same point last year.

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RugbyPass Plans to Introduce The World To American Rugby

Global digital media platform RugbyPass has partnered with Major League Rugby in the American league’s second season in hopes of helping grow the sport.

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Chase Minnifield Looks To Shift Entrepreneurial Stigmas for Athletes

Former NFL defensive back Chase Minnifield is hoping to help break down the struggles of former athletes and mental barriers to entrepreneurship.

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Program Offers Former Players a Path to Become Coaches

The NBA’s Assistant Coaches Program provides a six-month training program that helps former players get ready for the transition from player to coach.

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Meet the Rising 25: Paige Hegedus of Minor League Baseball

The University of Arkansas graduate is helping create more paths for female executives in baseball through her role with MiLB.

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Jeff Francoeur Highlights Post-Career Joys With Frenchy’s Blues

Joining forces with Georgia’s Terrapin Beer Company, former Atlanta Braves outfielder and current broadcaster Jeff Francoeur released a collaboration beer.

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Heading into NBA Finals, ESPN Doubles Down on Stephen A. Smith (EXCLUSIVE)

If this year’s NBA Finals were to go seven games, Smith could host as many as eight primetime specials across SportsCenter and First Take for ESPN.

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Following NBA’s Lead, NHL Taps Massive Chinese Market for Fans

The NBA has lead U.S. sports strategy in China for decades, but the NHL sees plenty of opportunity as the 2022 Beijing Winter Olympics approach.

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Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help

LaLiga invests in U.S. soccer talent through Alianza de Futbol, as the organization continues to evolve its efforts to support the nation’s Hispanic soccer.

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