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Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals

When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear about regret or retirement.  Instead, the 24-year-old smiles as she shares the story of life […]

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YES Finds Viewers in Bars As Network Plans Rate Hike

When Howard Levinson of YES Network walks home at night to his Manhattan apartment, he can literally follow the progress of the New York Yankees game by checking TV sets […]

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Slow and Steady Is XFL Teams’ Approach to Growing Fanbase, Selling Tickets

XFL teams are taking a multi-pronged approach to grow individual fan bases by relying on organized events, local media partnerships, and the delivery of team-related content. Across the league, XFL […]

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Maryland, Pitt Add Their Names to Continuing College Athletics Facilities Arms Race

The college athletics facilities arms race is as alive as ever with two new universities, Maryland and Pittsburgh, joining the competition just weeks into 2020. The pair of new participants […]

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Globe Life Park Begins Second Life As Rangers Move Out

While just barely 25 years old, Globe Life Park is finding a second life in retirement. The former home of the Texas Rangers will begin its newest role as the […]

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SEC Schools Begin to Answer Million-Dollar Question About Alcohol Sales

When the SEC announced its decision to lift the stadium-wide ban on alcohol sales at collegiate events late last spring, individual institutions were faced with a literal million-dollar question: Should […]

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Hockey Looks to Soccer Fan Club Model for Content Sharing and Revenue

U.S. sports franchises are starting to offer proprietary subscription-based fan clubs for remote followers built around exclusive team content and other traditional perks, such as merchandise discounts and the chance […]

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Inter Miami Aims To Bring Fútbol To Football Fans With New Campaign

While the city of Miami has been taken over by football fans in the build up to Super Bowl LIV, the city’s newest team is hoping that fans will follow […]

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Sportsbook, App, And Casino All Next For Barstool Sports

In many ways, Penn National Gaming’s acquisition of a minority stake in Barstool Sports was born out of the U.S. Supreme Court declaring the Professional and Amateur Sports Protection Act […]

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DAZN Wants To Capitalize On Buzz Around Major Sporting Events

Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events […]

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