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NASCAR Leverages Star Racers In Digital Extension Of Season

On March 22, NASCAR Cup Series drivers Denny Hamlin, Kyle Busch, and Clint Bowyer were all expected to be featured on FS1 as they raced at Homestead-Miami Speedway. But after […]

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FloSports Ups Internal Content Production to Combat Lack of Live Games

FloSports found itself in a familiar position to many sports content providers last week – scrambling to find new ways to entertain fans after leagues around the world shut down […]

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Marble Racing League Shoots Ahead During Global Sports Hiatus

Viral videos of competitive marble racing have run rampant across social and digital media outlets as fans search for sports-like content to consume during the global hiatus.  That has presented […]

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New NFL Wild Card Games Positioned To Be Ad Sales Boon

The NFL’s addition of two new Wild Card games could prove to be an advertising windfall for broadcasters. Under the new collective bargaining agreement between the league and the players […]

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Suns Play Out Season On Twitch To Bring Fans Together Virtually

Once the NBA season was suspended, Dean Stoyer brought his team in Phoenix together to figure out the path forward to keep fans engaged.  The Suns chief marketing and communications […]

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March Madness Cancellation Puts Safety Ahead of Substantial Revenue Losses

“Fluid” was the word of the week within the college basketball space, with teams and conferences adjusting to coronavirus developments in virtually real-time to ensure the safest experience for fans, […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after […]

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Savannah Bananas Drop Sponsorships and Put Faith in Fan Experience

The Savannah Bananas are dropping sponsors in an effort to make more money. The collegiate summer wood bat league team made the announcement last week with no immediate plans to […]

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College Football Hall Of Fame Finds New Life In Atlanta

Attendance was lackluster, awareness waning and revenue dwindling for the College Football Hall of Fame in South Bend, Ind. But a move to a major market and several key strategy […]

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Meet ‘Hell’s Trainer,’ The Man Challenging All of Amateur Basketball

Frank Matrisciano has trained everyone from special operations forces to law enforcement officers and professional athletes. Blake Griffin, Von Miller, and Cordarrelle Patterson are among those who have worked with […]

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