esports

Q&A: James Crittenden, Jonathan X Talk Career Paths, D&I and Red Zone

The pair first partnered on DirecTV’s Red Zone channel, but have since taken divergent career paths within the industry.

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Honda’s Twitch Reveal

Honda will reveal its next Civic model on Twitch’s “Honda Head2Head” channel, which the Japanese carmaker has sponsored for three years. A Fortnite battle and performance from rapper Cordae will […]

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ESPN Cuts Esports

ESPN is ending its daily coverage of the $1 billion esports industry despite recognizing the audience growth opportunity the segment presents. The company launched an esports-specific vertical in 2016, supplementing […]

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ESPN to Cease Daily Coverage of Esports

ESPN launched its vertical devoted to the world of competitive gaming in 2016. But ultimately the new business didn’t scale enough to make a meaningful impact, said sources.

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OneTeam Partners: Athlete and Brand Amplification for the Cutting Edge Sports Marketer

Reps from OneTeam Partners join this Front Office Sports Webinar to discuss esports, NIL marketing rights, working with NFL players, and more.

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Gaming’s Forecast

During the pandemic, Activision Blizzard released a variety of games, updates and free-to-play options, which executives said helped boost third quarter revenue to $1.77 billion, up 46% year-over-year. Shares are […]

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Despite Revenue Drop, Esports Provides theScore With Bright Spot

Without live sports theScore’s media and betting business struggled during the pandemic, but esports built a solid foundation for the future.

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Xbox Gains

Even before Xbox Series X and Series S launch in November, the pandemic has pushed Microsoft’s gaming revenue up.

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Facebook Gaming Aspirations

Facebook is rolling out more complex games natively into its existing app to keep users on the social platform.

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Gaming Ads Heat Up

As video games are relying on sports to garner advertising impressions, advertisers are turning to gamers for star power.

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