ESPN

ESPN Aims To Give NBA TV Viewers Courtside View Of The Action

There’s no replacing the energy provided by live fans. But ESPN sees a strategic opportunity to create a different kind of basketball telecast as the  NBA resumes its regular-season games […]

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$800M In Limbo

Nearly $800 million in ad revenue is at stake for ESPN and ABC as the college football season remains in flux. While conferences are rolling out their football plans, the […]

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Disney Seeing ‘Great’ Demand For NBA With 100 Advertisers On-Board

Pent-up demand for live game NBA action is creating an advertising windfall for ESPN and parent Disney as the league returns to play in Orlando. Over 100 advertisers to date […]

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NBA is Back

The NBA will begin its restart tonight with two games on TNT: the Utah Jazz vs the New Orleans Pelicans, and the Los Angeles Clippers vs the Los Angeles Lakers. […]

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Ad Flood

Turner Sports has sold out of its regular-season NBA ad inventory. The 22 teams in the bubble resume play tonight, playing eight games each before playoffs start next month. Fox […]

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Notre Dame Football to Join ACC for 2020 Season, Share NBC Revenue

The ACC announced Wednesday it will have an 11 game football season this fall, public health guidelines permitting, with Notre Dame playing a full league schedule.  As part of the […]

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CBS Adding Drones and Fly Cams to PGA Championship Broadcast

While fans won’t be able to attend the 102nd PGA Championship in San Francisco the first weekend of August, broadcaster CBS will use technology to give those watching from home […]

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XFL Objection

The XFL could have a new owner this week as final bids are due in bankruptcy court. Prospective buyers reportedly desire to build out a spring 2021 league “in a […]

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Without McMahon at Helm, ESPN Reportedly Wants Out of XFL Deal

ESPN is attempting to get out of its multiyear broadcast deal with the XFL on the eve of the embattled league’s potential sale, according to a report from The Athletic. […]

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MLB Game Postponements Spark Scramble for Fill-In TV Programming

Major League Baseball’s postponement of two games Monday set off a scramble among TV networks looking to find replacement programming. With at least 14 Miami Marlins players and coaches testing […]

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