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ESPN

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023
Deion Sanders on College GameDay

ESPN Beats Rival Fox in Deion Sanders Bowl

ESPN’s “College GameDay” more than doubled the audience of Fox’s “Big Noon Kickoff” in Boulder.
September 22, 2023
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
September 21, 2023
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
September 20, 2023