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Liverpool

Soccer Overhaul Rejected

An overhaul of the English soccer system — proposed by American owners of Liverpool and…
October 14, 2020

Sports Marketers Shift Dollars and Prepare for Compressed Schedules

Agency executives and industry consultants offered predictions about how brands would seek to maintain and…
April 3, 2020

How American Sports Teams Use Digital Content To Target Non-English Speakers

Podcasts, language-specific handles, and a commitment to delivering content to a wider audience has helped…
May 17, 2018