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    endorsement

    Philadelphia 76ers center Joel Embiid smiles during a time out against the New Orleans Pelicans in the first half at Smoothie King Center.
    Deals
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    Joel Embiid Will Reportedly Become Skechers’ First NBA Athlete
    Another win for a non-traditional company in the pro sports space.
    October 18, 2023
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    LSU Lady Tigers forward Angel Reese (10) celebrates during the NCAA Womens Basketball Final Four National Championship against the Iowa Hawkeyes at American Airlines Center.
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    Reebok Signs Angel Reese to Brand’s First Major NIL Deal
    It’s the first signing under new president of basketball Shaquille O’Neal.
    October 17, 2023
    Jacksonville Jaguars quarterback Trevor Lawrence is among the FTX endorsers who have reached a settlement for their roles in promoting the crypto exchange.
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    Trevor Lawrence Settles Lawsuit Over FTX Crypto Endorsement
    Lawrence has settled while other FTX athlete endorsers still face lawsuits.
    September 18, 2023
    Athletes
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    Trevor Lawrence Scores Gatorade Endorsement Deal
    Trevor Lawrence has scored a multi-year endorsement deal with Gatorade. The Clemson QB is expected…
    April 23, 2021