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    Gaming
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    Pro Leagues Reach New Fans on TV Through Esports
    Updated with additional NBA2K League viewership metrics. A recurring response to the absence of live…
    May 26, 2020
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    Daytona 500 for the Highest Paid NASCAR Drivers
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    Live Streaming Presents Thin Wall Between Virtual and Real World
    While eNASCAR has seen massive success in viewership in the absence of live sports, two…
    April 17, 2020
    Marketing
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    NASCAR Driver Michael McDowell Climbs Virtual Standings to Land Real Sponsor
    While he’s out racing on a virtual track, NASCAR driver Michael McDowell is still bringing…
    April 8, 2020
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    Fundamentals: Scott Warfield on NASCAR and iRacing
    Please sign up below to receive email reminders about future episodes of Fundamentals. Welcome to…
    April 7, 2020