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Thursday, April 17, 2025
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    Emirates NBA Cup

    [US, Mexico, & Canada customers only] Jan 23, 2025; Paris, FRANCE; NBA commissioner Adam Silver speaks before the Paris Games 2025 NBA basketball game between the San Antonio Spurs and Indiana Pacers at Accor Arena.
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    Adam Silver Floats Rule Changes, Defends NBA Ratings
    Other pro organizations, like the EuroLeague, have 10-minute quarters.
    January 30, 2025
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    NBA Cup Needs Time, Tradition to Earn Fans’ Interest
    The NBA Cup was inspired by European soccer tournaments.
    December 17, 2024
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    Players Care About the NBA Cup. Does That Outweigh Complications?
    Players value the experience of playing in high-intensity regular-season games.
    December 16, 2024
    Dec 14, 2024; Las Vegas, Nevada, USA; Atlanta Hawks guard Trae Young (11) controls the ball against Milwaukee Bucks guard Gary Trent Jr. (5) during the fourth quarter in a semifinal of the 2024 Emirates NBA Cup at T-Mobile Arena.
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    NBA Cup’s Scheduling Dilemma: Fans Are Struggling to Commit to Final
    The league wants the tournament to be a tentpole event.
    December 16, 2024