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    Emerging Sports

    Fast-growing sports within the United States, including pickleball, cricket, esports, yachting, volleyball, softball, lacrosse, and more.

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    Roku’s Live Sports Expansion Continues With Bassmaster Rights 
    Roku is going further into live sports. 
    February 18, 2025
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    Sundar Pichai
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    Google, Microsoft CEOs Team Up in Attempt to Buy Cricket Team
    Five Silicon Valley CEOs have come together for a joint ownership bid.
    January 15, 2025
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    PLL Launches New Women’s Lacrosse League With 6-on-6 Format
    The league will begin with a two-week tournament in February.
    November 13, 2024
    Sep 12, 2009; London, ENGLAND; Australia team player Callum Ferguson (left) congratulates his team mate Shane Watson on scoring a half century during the Nat West, 4th one day international cricket match between England and Australia held at Lords Cricket ground. Australia won the match and lead 4-0 in a 7 match series. Mandatory Credit: Mitchell Gunn-USA TODAY Sports
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    The Most Watched Cricket Matches
    The 2011 ICC Men’s T20 World Cup tops the list with 558 million global viewers.
    July 21, 2024