Ecommerce

Fan Engagement Gets Up Close and Personal From Now On

(From Now On is a proud sponsor of Front Office Sports) What sports fan wouldn’t want a one-stop-shop for all things game related? That was exactly what From Now On […]

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Nike Reaps Reward of Long-Term E-Commerce Shift

Nike posted fiscal third-quarter earnings with steady revenues, but profit growth due to layoffs and reduced expenses.

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Social Shopping Moves

Instagram has globally launched e-commerce functionality on its short-form video platform Reels. Shoppable products that appear in Reels feature real-time “tap to shop” functionality. The NBA is one of the […]

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UA Reshapes Future

The $345 million sale of MyFitnessPal represents the slimming of Under Armour’s operations and its narrowed focus on being “a performance brand.” CEO Patrik Frisk said the apparel company still […]

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That’s Shoe Biz

With a new $1.75 billion valuation, Goat Group is living up to its name. The sneaker resale platform raised $100 million in Series E funding, more than tripling its previous […]

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Adidas’ Q2 Earnings Hit Hard by Pandemic, But Online Sales Soar

German sportswear brand Adidas took a major hit amid the COVID-19 pandemic in the second quarter of its 2020 fiscal year, but online sales and recent stores reopening are giving […]

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How The Pandemic Will Shape Sports Fans

(StellarAlgo is a proud partner of Front Office Sports) The COVID-19 pandemic has turned the sports industry on its head and the changes are just getting started. Recent events will […]

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Nike Sales Slump Over Store Closures Resulting From COVID-19

Nike reported a steep decline in revenue for the company’s fiscal fourth quarter, citing the closing of a majority of its stores in key North American and European markets, as […]

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Nike Fights Growing Coronavirus Outbreak With China Playbook in Hand

Nike reported better than anticipated financial results for its fiscal third quarter, amid a global health crisis that stands to negatively impact key company markets in North America and Europe […]

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Adidas Unscathed by Euro Postponement, Possible Olympics Cancellation

This summer’s European Championships became the latest sporting event to fall victim to the coronavirus on Tuesday. UEFA has officially pushed the international soccer tournament back until next summer, following […]

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