College Sports

The Importance of Useable Data for Colorado State Athletics

Colorado State Athletics is doubling down on data to help drive revenue and spot trends in ways it hasn’t been able to before.

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How Jasmine Alston Reimagined the Look of Bethune–Cookman Athletics

BCU Athletics’ director of new media and branding Jasmine Alston has brought a fresh perspective by revamping the program’s graphics and social platforms.

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‘College Colors Day’ Increases Fan Participation Throughout the Season

The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride

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Why Georgia Brought New Concourse Experience to Sanford Stadium

Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.

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Samford Athletics Innovating How Communications Teams Are Structured

Samford is altering the standard practice of having each individual Division-I team responsible for its own communications at schools.

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Exploring Fan Experience Trends and Opportunities

As technology continues to cause shifts in the industry, new opportunities are popping up to deliver a unique fan experience.

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Can Any League Topple the NCAA?

Multiple leagues such as the JBA have emerged to take on the NCAA and give players more options.

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Can Your Love for Your Favorite Team Lead to Another Relationship?

Fanswipe wants to give sports fans a way to find potential matches who share their love for the same team.

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What’s In a Bid: How Cities Land and Prepare to Host the College Football Playoff National Championship Game

Years of preparation culminate in a week-long celebration of college football, the fans, and the best teams in the country.

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New Basketball League Wants to Pay Student-Athletes Upwards of $100,000 a Year

The Historical Basketball League wants to pay student-athletes and disrupt the NCAA.

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