Just 24 hours before the Congressional hearing, the National Labor Relations Board released an explosive memo about college athletes’ amateur status.
On Thursday, a House Subcommittee held the first Congressional NIL hearing since rules passed.
On Wednesday, the NCAA announced that it will use the branding for the 2022 Division I Women’s Basketball Tournament.
Many lower-division athletes are signing NIL deals — contradicting previous beliefs that only the most famous athletes would profit.
The Southeastern Conference opted not to set extra limits for educational benefits that its schools can offer.
In an NIL era where social consciousness is a huge consumer driver, it’s clear women’s sports athletes can be brands’ biggest assets.
PwC’s 2021 sports survey suggests NIL deals with a larger social message may be more successful.
One of the winningest programs in men’s college basketball is also dominating in a space off the court: social media.
It hasn’t even been three months since the NIL era started, but agencies have already gone after the biggest athletes in several different sports.
The NCAA still has restrictions about signing athletes for pro pursuits. But NIL rules are now giving agencies a way to develop relationships earlier than they ever could before.
