College Sports

Athletes as Employees?

Just 24 hours before the Congressional hearing, the National Labor Relations Board released an explosive memo about college athletes’ amateur status.

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Congress’ Latest NIL Hearing

On Thursday, a House Subcommittee held the first Congressional NIL hearing since rules passed.

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WBB Gets ‘March Madness’ Brand Power

On Wednesday, the NCAA announced that it will use the branding for the 2022 Division I Women’s Basketball Tournament. 

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The NIL Marketability Of D-II And D-III Athletes

Many lower-division athletes are signing NIL deals — contradicting previous beliefs that only the most famous athletes would profit. 

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SEC Embraces Alston Decision

The Southeastern Conference opted not to set extra limits for educational benefits that its schools can offer.

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Brands’ Best Candidates

In an NIL era where social consciousness is a huge consumer driver, it’s clear women’s sports athletes can be brands’ biggest assets. 

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Why Activism Matters in NIL Deals

PwC’s 2021 sports survey suggests NIL deals with a larger social message may be more successful.

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Duke MBB’s Recipe for Social Media Success

One of the winningest programs in men’s college basketball is also dominating in a space off the court: social media.

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Making Moves in NIL

It hasn’t even been three months since the NIL era started, but agencies have already gone after the biggest athletes in several different sports.

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Agencies’ New Loophole

The NCAA still has restrictions about signing athletes for pro pursuits. But NIL rules are now giving agencies a way to develop relationships earlier than they ever could before.

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