College Athletics

Contactless Tech Comes to Colleges for Game Day Sales at Just The Right Time

Contactless payments and mobile point-of-sale offerings are coming to college sports venues just as institutions and athletic departments attempt to reconfigure operations and plan for new venue safety protocols in […]

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Trading Sports for Esports

Universities are continuing to get on the esports train, even as traditional sports get the axe. Eastern Michigan University has announced a partnership with esports operator Gen. G. to bring […]

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NFL Expands Life Skills Program to Prep College Players for Life After the Game

The NFL is expanding its College Outreach Program, which aims to help prepare collegiate student-athletes across the country for all that comes after college – whether that means a professional […]

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Q&A: Big 12 Commissioner Bob Bowlsby

On the latest episode of Fundamentals with Ian Thomas, Big 12 Commissioner Bob Bowlsby joined guest host Emily Caron to conclude a three-part series on college athletics.  Bowlsby talked at […]

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Big 12 Commissioner Says Football Decisions Must Be Made ‘Between Early June And Late July’

Big 12 Commissioner Bob Bowlsby has set a timeline for his conference to make decisions about the upcoming fall football season, citing mid-summer as the window during which decisions must […]

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Georgia Tech Leads Brand-First Push in College Football

When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over as the football team’s head coach, he brought with him a traditional focus with a […]

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Fundamentals: Big 12 Commissioner Bob Bowlsby

Big 12 Commissioner Bob Bowlsby joined guest host Emily Caron on the penultimate episode of a three-part collegiate series of Fundamentals with Ian Thomas. The pair talked at length about […]

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Fundamentals: Cole Gahagan, Learfield IMG College

Learfield IMG College President and CEO Cole Gahagan joined Fundamentals with Ian Thomas to chat about the direction of college sports marketing, the effects of COVID-19, and more.  Gahagan was […]

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Varsity Partners Hosts Brand Session for University Athletic Departments

(Varsity Partners are a proud partner of Front Office Sports) Recently, Varsity Partners deepened their engagement with the community of college athletics through the first in a new series of […]

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Consensus Hard To Come By Around Student-Athlete NIL Opportunities

When the NCAA’s Board of Governors took another step toward allowing student-athletes to profit off of their name, image and likeness by supporting the allowance of conditional endorsements as well […]

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