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Friday, April 25, 2025
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    College Athletics

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    ‘Climb With Us’ Moniker Leads Marketing Efforts for Penn State
    The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.
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    ‘College Colors Day’ Increases Fan Participation Throughout the Season
    The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride
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    Why Georgia Brought New Concourse Experience to Sanford Stadium
    Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.
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    SMU Wants to Bring Tailgate Experience Inside Stadium With ‘The Stables’
    A college athletics first, the “party platform” looks to add a new dimension to the gameday experience for students.
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    Elevate On Campus Looks to Become New Player in College Athletics
    The new initiative from Elevate Sports Ventures looks to bring another option to college athletic departments across the country.
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    In Wake of Kaepernick Ad, College of the Ozarks Drops Nike
    Student-athletes will no longer wear Nike in response to the company’s new ad campaign.
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    Samford Athletics Innovating How Communications Teams Are Structured
    Samford is altering the standard practice of having each individual Division-I team responsible for its own communications at schools.
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    UC Davis Athletics to Reap Benefits of Co-Branded Beer
    Crafted by a former Anheuser-Busch vice president of brewing operations, the UC Davis sees the potential for a national hit in the making.
    Purdue-Football
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    Purdue Football Uses Power of Personal Touch With Offer Letters
    Purdue uses its offer letters as an opportunity to differentiate itself — not just to the recruits, but also to college football fans nationwide.
    Miami-Football
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    University of Miami Turns to Tech to Help Student-Athletes Deliver on Social..
    Helping their student-athletes build their brands on social media has become a priority across the country for schools like Miami.