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Friday, April 25, 2025

College Athletics

Recent Articles

Fundamentals: Cole Gahagan, Learfield IMG College

Learfield IMG College CEO and President Cole Gahagan joins Fundamentals to chat about the business surrounding the world of college athletics.

Consensus Hard To Come By Around Student-Athlete NIL Opportunities

AD’s to marketing execs agree that student-athlete NIL opportunities will be broad. But width doesn’t mean depth, and who all will benefit is undecided.


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Q&A: Pac-12 Commissioner Larry Scott

Pac-12 Commissioner Larry Scott chatted with reporter Emily Caron on FOS Fundamentals, chatting NIL developments and the coronavirus.

College Social Accounts Piggyback Off NFL Draft Success

Draft related social media content created by colleges and schools for their prospects – now pros – saw as much success as the virtual draft itself.

Capitals Take College Hockey Fair Virtual and Find Unexpected Benefits

The team and its partners – the ACHA and sponsor AAA – have found unexpected benefits in the virtual approach of Washington’s 2020 college hockey fair.

Colleges Fill Pro Day Void With Social Content Ahead of NFL Draft

With pro days canceled and breakout opportunities limited, colleges have turned to social media to help promote their prospects prior to the 2020 NFL draft.

Athletic Departments Prep for Long-Term Fundraising Hit

Athletic department fundraising is largely tied to college football ticket sales and renewals and donor events and hospitality. Uncertainty surrounds both.

College Football Payout Games Play Key Role in Shifting Revenue Landscape

Guarantee games still cost top FBS college football programs hundreds of thousands to millions of dollars annually, money that’s crucial for FBS schools.

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ADs Say Smaller Schools Better Suited To Weather Coronavirus Fallout

Mid-major and FCS schools are used to operating with tight budgets and institutional support which could help them amid the coronavirus financial fallout.

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Athletic Directors Wary of Financial Futures Amid Revenue Stream Uncertainty

Athletic department finances will be impacted in the short and long term due to coronavirus. ADs across the country are concerned, according to a survey.