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Friday, April 25, 2025
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    College Athletics

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    Women’s Sports Already Winning
    Just as experts predicted, it wasn’t just the top men’s sports athletes who profited in the first week of NIL. Women’s sports athletes capitalized too — and it’s already clear that they could be some of the biggest winners of the NIL era.
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    EA Considering Real Players in College Football Title
    Electronic Arts is exploring the possibility of including players in the relaunch of its college football series.
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    College Athletes Cashed In on Day One of NIL Era
    Athletes and brands were ready to jump into an industry that some estimate could be worth $1 billion.
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    The NIL Era of College Sports Begins
    After years of battles in court, state legislatures, and Congress, a new era has arrived: NCAA athletes can profit from the use of their name, image, and likeness.
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    ViacomCBS Gets Upfront Ad Sales Boost from Sports
    ViacomCBS closed out its ad sales with much of its growth attributed to sports. The company is paying handsomely to show NFL games.
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    Women in Sports are Leveling Up
    Three graduates of Ohio University’s Professional Master of Sports Administration shared their sports business success stories on FOS Fundamentals.
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    College World Series Returns After Costly Off Year
    The eight-team College World Series returned to Omaha after canceling the 2020 tournament due to the pandemic.
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    College Football’s $1.9 Billion TV Rights Opportunity
    The College Football Playoffs management committee could triple the amount of teams competing for a national championship.
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    ESPN Latest Media Company To Eye Its Own Sportsbook
    ESPN is going “all-in” on sports betting, say sources. ESPN is exploring the launch of its own branded sportsbooks.
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    Personalizing a Program
    Unlike more traditional athletic department roles like communications and compliance, there’s no playbook for how a personal brand coach should operate.