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Friday, April 25, 2025
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    College Athletics

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    Paige Bueckers Adds Crocs To Impressive List Of NIL Sponsors
    Crocs joins Cash App, Chegg, and StockX in Bueckers’ NIL portfolio. She has the highest social media earning potential per post.
    Fanatics-NCAA
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    Topps Inks NIL Deals with Nearly 200 College Athletes
    Fanatics-owned Topps is making a big play in college sports. The company has signed NIL deals with nearly 200 college athletes.
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    OSU’s C.J. Stroud Swaps His NIL Bentley For A Mercedes
    Stroud, who characterized the change as a “game-day decision,” is permitted to swap his vehicle out every 45 days.
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    The Power Hitter Behind Oklahoma’s Dominant WCWS Run
    NCAA softball’s all-time career HR leader (122) Jocelyn Alo contributed two to OU’s record six in one game.
    Gatorade-NHL
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    Gatorade Dropping NHL to Focus on College, Women’s Sports
    Gatorade is ending its partnership with the NHL. It will focus more on youth and women’s sports and the metaverse.
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    The 1st College Athlete to Sign Adidas NIL Deal
    Stanford women’s golfer Rose Zhang has inked a partnership with Adidas. The deal is the first for the apparel brand, which previously announced an ambitious NIL plan.
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    Sports Media Goes All-In On Jimbo Fisher Vs. Nick Saban Feud
    The sports media can’t get enough of the fiery college football feud pitting Jimbo Fisher of Texas A&M against Nick Saban of Alabama.
    California-NCAA
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    California Bill Could Make Pay for Play for College Athletes a Reality
    A bill called the “College Athlete Race and Gender Equity Act” is up for another vote on Thursday in its journey through state bureaucracy.
    Bally-Sports
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    Sinclair Revenue Down, Bally Sports+ Coming
    Sinclair reported $1.29 billion in first-quarter revenue. CEO Chris Ripley reffered to its new streaming service as Bally Sports+.
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    New Big 12 Schools Negotiating AAC Settlement Up to $20M
    The settlement would allow Cincinnati, Houston, and UCF to join the Big 12 a year earlier, in 2023. BYU is already set to join next year.