College Athletics

PopSockets Turns to Learfield to Drive Cross-Program Partnership

The company activated across programs such as Miami, Colorado, Alabama, and Penn State.

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Group of 5 Schools Find Ways to Amplify Content Through Student-Athletes

As more student-athletes look to leverage their social followings, programs are helping arm them with the content they need.

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‘Climb With Us’ Moniker Leads Marketing Efforts for Penn State

The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.

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‘College Colors Day’ Increases Fan Participation Throughout the Season

The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride

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Why Georgia Brought New Concourse Experience to Sanford Stadium

Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.

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SMU Wants to Bring Tailgate Experience Inside Stadium With ‘The Stables’

A college athletics first, the “party platform” looks to add a new dimension to the gameday experience for students.

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Elevate On Campus Looks to Become New Player in College Athletics

The new initiative from Elevate Sports Ventures looks to bring another option to college athletic departments across the country.

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In Wake of Kaepernick Ad, College of the Ozarks Drops Nike

Student-athletes will no longer wear Nike in response to the company’s new ad campaign.

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Samford Athletics Innovating How Communications Teams Are Structured

Samford is altering the standard practice of having each individual Division-I team responsible for its own communications at schools.

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UC Davis Athletics to Reap Benefits of Co-Branded Beer

Crafted by a former Anheuser-Busch vice president of brewing operations, the UC Davis sees the potential for a national hit in the making.

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