The company activated across programs such as Miami, Colorado, Alabama, and Penn State.
As more student-athletes look to leverage their social followings, programs are helping arm them with the content they need.
The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.
The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride
Josh Brooks, Deputy Athletic Director for Operations at the University of Georgia, breaks down why the university leveraged storytelling at Sanford Stadium.
A college athletics first, the “party platform” looks to add a new dimension to the gameday experience for students.
The new initiative from Elevate Sports Ventures looks to bring another option to college athletic departments across the country.
Student-athletes will no longer wear Nike in response to the company’s new ad campaign.
Samford is altering the standard practice of having each individual Division-I team responsible for its own communications at schools.
Crafted by a former Anheuser-Busch vice president of brewing operations, the UC Davis sees the potential for a national hit in the making.
