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    Cheez-It Citrus Bowl Signs Starting QBs to NIL Deals As Landscape Shifts
    The Cheez-It Citrus Bowl inked deals with two quarterbacks.
    December 23, 2024
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    College Sports
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    The Big Bowl Season Winners: Snacks
    Snack brands see strong returns from college football bowl game sponsorships.
    January 3, 2024