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Wednesday, April 2, 2025
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Business of College Sports

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Women’s Elite Eight Ratings Down 53%, Still Top Pre–Caitlin Clark Years

UConn wasn’t in the most-watched game for the first time.
April 1, 2025

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
April 1, 2025
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
April 1, 2025
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Invesco QQQ Presents: Innovation in Play

See how the University of Alabama tapped into innovation to become one of the country’s best basketball programs