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business of college sports

Football

Big Ten Beating SEC in Race to $1 Billion in Revenue

The Big Ten is winning the revenue battle, reporting $928 million in 2023–24.
May 7, 2025
Jordon Hudson

Bill Belichick Accuses CBS of ‘Selectively’ Editing Awkward Girlfriend Clip

The North Carolina coach cited his “professional” relationship with Jordon Hudson.
April 30, 2025
NCAA Football: Oregon State at California

Pac-12 Gets One-Year Test-Run Media Deal Before Expansion

It’s the next step in the league’s rebuild.
April 29, 2025
Mar 28, 2025; Indianapolis, IN, USA; Kentucky Wildcats guard Lamont Butler (1) dribbles the ball against the Tennessee Volunteers in the first half during a Midwest Regional semifinal of the 2025 NCAA tournament at Lucas Oil Stadium.

College Sports Has Become a Billion-Dollar Business. Kentucky Is Embracing It

Kentucky said its LLC would operate similarly to two hospitals run by the university.
April 25, 2025