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Wednesday, December 11, 2024
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Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

House v. NCAA: Settlement Doesn’t Address Biggest Issue in College Sports

The House v. NCAA case puts the NCAA and power conferences on the hook for billions in damages.
Dec 3, 2022; Indianapolis, Indiana, USA; FOX Sports personality Reggie Bush before the Big Ten Championship between the Michigan Wolverines and the Purdue Boilermakers at Lucas Oil Stadium.

Reggie Bush Got His Heisman Back. Here’s Why He’s Still Suing the NCAA

The former USC star will go forward with a 2023 defamation lawsuit against the NCAA.


With New Lawsuit, Florida AG Backs FSU in Fight to Exit the ACC

Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms

The NCAA has stayed quiet on the matter, and it’s unclear what this move means.

The Ivy League Is Siding With Dartmouth Against College Athlete Unionization

The entire appeal is yet another desperate attempt to preserve amateurism.

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?

The potentially landmark labor case could end the NCAA amateurism model.

Caitlin Clark

Fever’s Still Running: Tickets, Jerseys, and the Caitlin Clark Economy

Unprecedented ticket and merchandise demand for the WNBA rookie continues.

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.