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Wednesday, December 10, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Caitlin Clark

Iowa–Ohio State Is the Most Expensive Women’s Basketball Game Ever

The average purchased ticket is $577, while the get-in is $491.

NAIA School Raising Money to Play in Postseason

The University of Antelope Valley in California is closing, causing one coach to raise money for the national tournament.



NCAA’s Pay-for-Play Era: What We Know and What’s Next

After years of court battles, the NCAA’s pay-for-play era is here.
Michigan defensive lineman Kenneth Grant celebrates a sack on Washington quarterback Michael Penix Jr. in the second quarter during the College Football Playoff national championship game against Washington at NRG Stadium in Houston, Texas on Monday, Jan. 8, 2024.

Pay-for-Play Is Here: Federal Judge Says NCAA Cannot Enforce Any NIL Rules

The ruling effectively allows pay-for-play to go forward uninhibited.

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
Caitlin Clark

Big Ten Women’s Tournament Sells Out for First Time

‘Clarkonomics’ has made it to the postseason.

Making Sense of What More CFP Expansion Would Mean

Leaders of the CFP discussed the potential for a 14- and even 16-team Playoff.

Nick Saban

Coaches Aren’t Happy With College Football—Some Are Getting Out While They Can

NIL and the transfer portal have many college football coaches getting new jobs.

‘Treated Like Children’: College Players Offered $600, No Royalties

Players may be receiving lower than the industry standard with the video game’s return.