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Tuesday, December 9, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Selection Sunday, Transfer Portal Monday: An Extra Layer of Madness As Players..

About 300 men and 200 women have declared for the portal already.

Bracket Bucks: Conferences Eye $260M Payday, Tournament Glory

The NCAA allocates payment units to conferences for each team in the men’s tournament.


‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.

Val Ackerman Thinks the NCAA Crystal Ball Is Pretty Cloudy

The Big East commissioner says athletes who unionize might not be ready for what’s coming.

Led By SEC and Big Ten, CFP Agrees To Post-2026 Terms

Nine conferences and Notre Dame have agreed to a CFP playoff structure with at least 12 teams between 2026 and 2031.

Athletes Sue NCAA Over Trans Policies

The lawsuit claims the NCAA has violated Title IX.

Women’s Basketball Conference Tourneys Set Attendance, TV Marks

Among the milestones: Iowa broke a 25-year viewership record on CBS.

College Football Dominance Could Shift As Anti-DEI Sentiment Grows

The NAACP is now urging Black college athletes to reconsider playing at Florida public colleges.

Robert McRae III, Dartmouth men's basketball

Congress Is Finally Talking About College Athlete Employment Status

Federal lawmakers are focusing on the biggest question—and it’s not NIL.