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Wednesday, December 10, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.


Whatever You Think of Caitlin Clark Snub, NBC Sports Cannot Be Happy

The bill for excluding Clark could come due this summer.

French Open Deal Marks New Era for TNT Sports. Will It Include..

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.

What Would TNT Sports Look Like Without NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.

New Era’s Acquisition of ’47 Set to Reshape Sports Apparel Market

New Era is set to acquire ’47 in a deal creating a combined operation with $2 billion in annual revenue.

CFP and NFL Will Play on the Same Day: Breaking Down the..

The CFP has announced its broadcast schedule for the expanded, 12-team postseason.

Jun 4, 2024; Eugene, OR, USA; A NCAA logo flag at Hayward Field.

How the NCAA Plans to Stop Employment in Its Tracks After Settlement

NCAA will use House settlement to end the threat of employee status.

Pac-12

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.

ESPN Wants More SEC Games, but Conference Eyes a Bigger Payday

Schools currently play eight football games against one another.