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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    Jan 4, 2006; Pasadena, CA, USA: FILE PHOTO; Southern California Trojans running back Reggie Bush (5) in action against the Texas Longhorns during the 2006 Rose Bowl at the Rose Bowl. The Longhorns defeated the Trojans 41-38. Mandatory Credit: Richard Mackson-USA TODAY Network
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    The Most Watched College Football Games in U.S. TV History
    The most-watched college football game in U.S. TV history is the 2006 Rose Bowl with 35.6 million viewers.
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    ‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star
    Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
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    Arch Manning Will Be in EA’s ‘College Football 25’ After All
    The NCAA’s most famous backup had previously opted out.
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    Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals
    The network has media rights to Copa América and Euro 2024.
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    Paramount and Skydance Unite: Major Shifts Loom for CBS Sports
    The deal worth more than $8 billion will bring significant shifts to the parent of CBS Sports.
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    The New College Sports Insiders Are Graphic Designers
    Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
    Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
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    How Sports Went From Private Equity Punchline to Coveted Asset Class
    Once an industry punchline, sports are now a coveted asset class.
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    Navigating College Football’s 2024 Realignment Landscape: What’s Next?
    Conferences are officially adding schools this summer.
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    TNT Sports Locks in New Media-Rights Deals As NBA Decision Looms
    College sports, tennis, and racing will be featured prominently moving forward.
    April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.
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    As NIL Turns Three, Collectives and Football Still Control the Industry
    Collectives dominate NIL, and football makes up most of collective budgets.