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Friday, April 25, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    Recent Articles

    Nick Saban
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    Nick Saban, Highest-Paid NCAA Football Coach, Is Retiring
    The 72-year-old coach is tied for the most national championships of any FBS football head coach.
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    Michigan’s Championship Caps Four-Team College Football Playoff Era
    The Wolverines finish 15-0 by taking down Washington in the title game.
    Michigan
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    How Michigan Turned a Sign-Stealing Scandal Into a Successful Marketing Ploy
    The Wolverines’ official retailer launched a wildly popular merchandise line around the phrase “Michigan vs. Everyone.”
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    Love the CFP or Hate It, There’s No Debating It’s Huge, And Only Getting Bigger
    The event has elevated into a top entity in live sports TV.
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    MegaCast to ManningCast: Alt Broadcasts Are Changing How We Watch Sports
    Other sports are embracing the alternate telecast idea to reach new viewers.
    Jan 1, 2024; Pasadena, CA, USA; Michigan Wolverines defensive lineman Kris Jenkins (94) and defensive lineman Cam Goode (99) celebrate on the field after defeating the Alabama Crimson Tide in the 2024 Rose Bowl college football playoff semifinal game at Rose Bowl.
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    We’re One Year Out From a 12-Team CFP. It’s Anyone’s Guess What That Looks Like
    On-campus logistics, media rights, and revenue are uncertain one year out.
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    Is Barstool Backing Out of College Sports Events?
    Barstool Sports has been the sponsor of the Arizona Bowl since 2021.
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    The Year’s Biggest Headlines in the Business of Sports
    The streaming invasion, crypto crash, Taylor Swift, Messi, Coach Prime, and more.
    college football game
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    What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
    Pop-Tarts Bowl breaks through the noise of college football’s crowded postseason.
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    2023 In Review: U.S. Sports Betting Goes Full Tilt
    The arrival of ESPN Bet and Fanatics Sportsbook highlights a year of transformation for the business.