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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    Sen. Jon Tester, D-Mont, arriving to the hearing where Gary Gensler, Chair, U.S. Securities and Exchange Commission would testify before the COMMITTEE ON BANKING, HOUSING, AND URBAN AFFAIRS hearing on “Oversight of the U.S. Securities and Exchange Commission.”
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    Political NIL Deals Open Another Window for College Athlete Paydays
    Two University of Montana athletes have signed NIL deals endorsing political candidates.
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    How Fans Could Be on the Hook for Player Pay in College..
    Tennessee is planning to get a portion of that money from a 10% “talent fee” that will be added to tickets across all sports.
    Tennessee wide receiver Mike Matthews (10) runs downfield after making a catch during the NCAA College football game against Kent State on Saturday, September 14, 2024, in Knoxville, Tenn.
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    Tennessee Plans ‘Talent Fee’ Ticketing to Fund Athlete Revenue-Sharing
    The school will implement a 10% “talent fee” on football tickets.
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    Fox’s Friday Night College Football Experiment Off to Strong Start
    Kansas State–Arizona drew 2.58 million viewers in the debut broadcast.
    Sep 14, 2024; Logan, Utah, USA; Utah State Aggies interim head coach Nate Dreiling leads his team out onto the field before playing against the Utah Utes at Merlin Olsen Field at Maverik Stadium.
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    What’s Next for the Mountain West After Pac-12 Expansion
    The conference isn’t in the worst position, thanks to a nine-figure cushion.
    Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium.
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    Local Committee Is Attempting to Propel Sacramento State Into the FBS
    The trickle-down effect of Pac-12 expansion has already hit the FCS.
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    Fox Aiming to Take Over Another College Football TV Window
    Friday nights are now for college football.
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    The Next Steps in the Unexpected Pac-12 Rebuild
    The Pac-12 still must add two more members to solidify its future.
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    Golf’s Place in the Women’s Sports Boom
    The Solheim Cup is women’s golf’s biggest team event.
    Teton Ridge executive Deirdre Lester speaking at a conference
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    The Bold Media Strategy for Western Sports
    One company thinks the market for the “rabid fanbase” is still untapped.