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Friday, April 25, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47
    With the new partnership between ’47 and NASCAR, racing fans can express their love like never before.
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    A Billion-Dollar Future? SEC Reports $853 Million in Revenue for 2023
    The revenue report comes after the conference teamed up with Big Ten to help sift through issues in college sports.
    Jan 1, 2024; Pasadena, CA, USA; Pat McAfee (left), Lee Corso (center) and Kirk Herbstreit on the ESPN College Gameday set at the 2024 Rose Bowl college football playoff semifinal game at Rose Bowl.
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    New Streaming Bundle Could Take ‘Edge’ Off the ESPN-Fox College Sports Rivalry
    The marriage of rivals could create a new dynamic in college sports.
    Alabama Crimson Tide head coach Nick Saban does his traditional walk around at Bryant-Denny Stadium before a game against the Tennessee Volunteers.
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    Nick Saban to Join Set of College GameDay
    Saban will also contribute to ESPN’s NFL draft coverage.
    Colorado
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    Colorado Athletic Department Suffers $9.9M Budget Deficit Pre-Prime
    Payouts for football coaches and Pac-12 media debts contributed to the loss.
    streaming
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    The New Sports Mega-Streamer: What Does It Mean for Me?
    From ABC and TruTV to the NFL and the Mountain Bike World Cup, here’s everything included.
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    Dartmouth Men’s Basketball Employment Ruling: Everything You Need to Know
    The impact, the appeals process, and where NCAA sports go from here.
    Rick Pitino
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    Rick Pitino Proposes Salary Cap for College Basketball in Light of Dartmouth Decision
    St. John’s coach wants NIL contracts submitted to both schools and conferences.
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    NLRB Rules that Dartmouth Men’s Basketball Players Are Employees
    Under U.S. labor law, players considered university employees and eligible to unionize.
    Jan 14, 2024; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) celebrates in the fourth quarter after defeating the UCLA Bruins at Galen Center.
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    Optimism Is Growing for Labor Judge to Rule College Athletes Are Employees
    Second session concluded in a labor trial over college athlete employment status.