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Wednesday, December 10, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    People at the Mesa Convention Center watch former President Donald J. Trump and Vice President Kamala Harris debate on Sept. 10, 2024.
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    The Future of College Sports Hangs in the Balance With the 2024..
    The election could decide the fate of athlete employment and amateurism.
    Feb 1, 2024; Frisco, TX, USA; West cornerback Jarius Monroe of Tulane (32) celebrates with his teammates in the end zone after Monroe intercepts a pass during the second half against the East at the Ford Center at The Star.
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    Shawne Merriman Gets His First Live College Football Rights: East-West Shrine Bowl..
    Lights Out Sports TV has inked a unique rights deal.
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    Football Meets F1: The Sports World Descends Upon Austin This Weekend
    Austin is preparing for its biggest weekend ever.
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    Adam Silver Stands By Sports Betting Legalization Despite Challenges
    The U.S. Supreme Court removed the blanket ban on sports betting in 2018.
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    Atlanta Scores Another Super Bowl: Adds to Growing List of Sports Events
    The Georgia capital has a major run of top-tier sports coming in the next few years.
    Sep 21, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) walks through Buff Walk before the game against the Baylor Bears at Folsom Field.
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    The NIL Era Is a Wild West. Is Anyone Surprised?
    Amateurism is dead and college athletes are professionals. How’s that working out?
    Sep 1, 2024; Paradise, Nevada, USA; Big 10 commissioner Tony Petitti (left) and SEC commissioner Greg Sankey attend the game between the LSU Tigers and the Southern California Trojans at Allegiant Stadium.
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    SEC, Big Ten Commissioners Have No Interest in Super-League Proposals
    The comments were made during a first-of-its-kind joint meeting.
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    ‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump
    How the Hornets got themselves on the short list of potential call-ups.
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    ESPN’s Bold Future: Pitaro Unveils Ambitious Sports Streaming Plans
    The current network chair also continued to downplay a much-used former slogan.
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    College Football’s Most-Hyped Weekend: Networks Set to Cash In
    NBC gets No. 2 Ohio State at No. 3 Oregon, while ABC has No. 9 Ole Miss at No. 13 LSU.