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Wednesday, December 10, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles
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    Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload
    The Fox Sports parent posted increases in revenue and earnings.
    Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
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    Something New in College Football This Year: Parity
    Upsets, surprises. CFB is more fun on the field than the NFL.
    Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
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    Mission Swing State: College Football’s Political Advertising Battle
    Trump, Harris, and the PACs that support them are utilizing the sport.
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    Olympic Sport College Coaches Hire Lobbyists Amid NCAA Upheaval
    The NCAA and power conferences have spent millions on an effort to preserve amateurism.
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    Polymarket Is Pushing Into Sports Betting
    Once the ballots are counted, Polymarket needs to take on sports.
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    Could Amazon Make Black Friday a True Sports Holiday?
    Prime made waves by putting an NFL game on Black Friday. The NBA is on the way.
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    College Football Playoff Expansion Already Heating Up Off-Field Drama
    ESPN’s and Fox’s rival pregame shows will broadcast from the same campus.
    Oct 19, 2024; Gainesville, Florida, USA; Florida Gators quarterback DJ Lagway (2) shakes hands while entering the locker room after a game against the Kentucky Wildcats at Ben Hill Griffin Stadium.
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    NIL Director Is the Trendy New Job in College Sports. But the..
    Athletic departments nationwide are hiring for what’s become their most important position.
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    College Coaching Legends Say Their Players Are Professionals
    More and more coaches admit they see their players as pros.
    The NCAA logo on the field in the closing second of the Anderson University inaugural football game with St. Andrew's University on Spero Financial Field at Melvin and Dollie Younts Stadium at Anderson University in Anderson, S.C. Saturday, September 7, 2024. Anderson won 51-14.
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    Charlie Baker Thinks There’s Room for Private Equity in College Sports
    College athletic departments are seeking out more revenue streams.