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Wednesday, December 10, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    Nov 2, 2024; Dallas, Texas, USA; Southern Methodist Mustangs head coach Rhett Lashlee leads SMU on to the field before the game between the Southern Methodist Mustangs and the Pittsburgh Panthers at Gerald J. Ford Stadium.
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    Every Power 4 Championship Game Will Have a Conference Newcomer
    Oregon, SMU, Texas, and Arizona State will all play for titles.
    Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
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    Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era
    In the post–House v. NCAA world, “everyone’s kind of on their own.”
    Nov 26, 2024; Las Vegas, Nevada, USA; Oregon Ducks guard Keeshawn Barthelemy (9) approaches Texas A&M Aggies guard CJ Wilcher (10) during the first half at MGM Grand Garden Arena. Mandatory
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    Is This $9 Million Basketball Tournament the ‘Future of College Sports’?
    NIL opportunities for players are scheduled throughout the six-day tournament.
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    Fast-Growing Orlando Burnishes Sports Reputation With NWSL Win
    The Pride’s NWSL title is the city’s first major pro championship.
    Nov 20, 2024; Birmingham, AL, USA; Alabama forward Derrion Reid (35) grabs a rebound in the CM Newton Classic at Legacy Arena. Alabama defeated Illinois 100-87.
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    The First-Ever College Basketball Tournament to Pay Players Has Arrived
    A total of $9 million in NIL earnings is up for grabs.
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    Can an Elite Women’s Soccer School Survive the New College Sports Moneyball?
    Santa Clara faces an uphill battle in the new college sports landscape.
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    Michigan Flips No. 1 QB Bryce Underwood With Reported Eight-Figure NIL Deal
    Underwood grew up near Michigan’s campus.
    Indiana quarterback Kurtis Rourke gazes into the crowd after the Hoosiers beat Michigan on Nov. 9, 2024, in Bloomington, Indiana.
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    Companies Are ‘Misleading’ Athletes About Settlement Money, House Lawyers Say
    Lawyers are asking the judge to take action to protect players.
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    Sparks Turn to College Ranks: Utah’s Lynne Roberts Named Head Coach
    The Atlanta Dream hired Karl Smesko last week.
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    Comcast’s SpinCo: New Home for USA Network, Golf Channel, Sports Rights
    The move by NBC Sports’ parent company reflects how dramatically the linear television business has changed.