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Thursday, April 24, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

NCAA President Calls for Nationwide Ban on College Prop Bets

The NCAA president is reacting to the recent betting turmoil in sports.
March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.



The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

At ESPN, She’s the Storyteller of the Women’s Tourney—and What a Year It Is for That

Sara Gaiero sees Caitlin Clark hype as an opportunity to hook people on two ESPN products: March Madness and, eventually, the WNBA.

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.

March Madness Upsets Reflect Deeper Changes in College Landscape

Calipari laments the reduced role in the sport for younger players.

College Sports Shift Plays Role in NBA G League Team Shuttering

The NBA announced it was shuttering the operations of the G League Ignite.

Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.

Is Bigger Better? Coaches Divided on March Madness Expansion

Expanding the men’s NCAA tournament has been a big talking point this week.