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Friday, April 25, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

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    Recent Articles

    Caitlin Clark
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    Fever’s Still Running: Tickets, Jerseys, and the Caitlin Clark Economy
    Unprecedented ticket and merchandise demand for the WNBA rookie continues.
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    Chicago’s Sports Media About to Experience a Major Shake-Up
    Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
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    ‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas
    Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
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    Stanford’s Tara VanDerveer Retires With ACC Move Looming
    She set the all-time coaching record with 1,216 wins.
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    John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller
    Calipari steps away from Kentucky with the Arkansas deal still unofficial.
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    Simultaneous Final Fours: An Untenable Logistical Conundrum
    The women’s Final Four has gotten much too big to take place at the exact same time—in a different location—as its men’s counterpart.
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    With Back-To-Back Titles, UConn Proves Basketball Is About More Than Power
    Unlike in FBS football, a non-Power 5 basketball school can dominate.
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    Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal
    The two sides have agreed to a month of exclusive talks.
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    South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale
    The NCAA title game became the most-watched women’s college basketball game.
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    NAIA Votes to Ban Transgender Athletes From Women’s Sports
    Could the NCAA follow the NAIA in its transgender women ban?